Oral history interview with Viviano Flores, 1996 [videorecording].

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Oral history interview with Viviano Flores, 1996 [videorecording].

Viviano Flores begins with his personal and family background and recounts his entry into the music industry as a manager. He recounts the failure of the 'Little Joe' club venue, a business venture begun in Pasadena, Texas in the late 1970s to showcase the musical group, Little Joe, Johnny y La Familia. He discusses the start of his own talent agency, Hispanic Talent Unlimited, and his work with the musical group La Mafia in 1987 as their road manager. He tells of his work as a promoter in the Dallas/Fort Worth area and emphasizes learning the legal side of the music business to protect his clients' interests. He attributes the increasing popularity of Tejano music across the United States since the 1950s to the settlement of Mexican-American migrant agricultural workers in major cities, particularly Chicago, Illinois. He gives his opinions of the differences between conjunto, norteño, and Tejano music and comments on the crowd-pleasing performances of guitarist Lorenzo Caballero, singer Isidro Lopez, and late Tejana artist Selena, as well as Selena's role in creating opportunities for women within the male-dominated Tejano music scene. He examines the financial aspects of the music business and mentions Selena's bank the dinos, and her father Abraham Quintanilla, Jr., and his recording company, Q Productions. He notes his work with La Fiebre (The Fever), the New Variety Band, and Naomi/Noemi [sic, Noemy] Esparza and explains the recording options and labels available to Tejano musicians. He explores the possibilities Tejano music artists have to win a Grammy, a Tejano music award, or a Pura Vida Hispanic Music Award and reveals Question Mark and the Mysterians were Mexican American musicians. He talks about scouting bands from South Texas for José Valenzuela to play in Chicago. He comments on a number of Tejano music artists such as Laura Canales, Tony de la Rosa, Paulino Bernal, and Patsy Torres.

1 videocassette (VHS) : col. ; 1/2 in.Transcript : 43 p. ; 28 cm.

eng,

spa,

Related Entities

There are 18 Entities related to this resource.

University of Texas at Arlington. Center for Mexican American Studies

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Q Productions

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Mysterians (Musical group)

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Selena, 1971-1995

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Gutiérrez, José Angel,

http://n2t.net/ark:/99166/w62r404b (person)

José Angel Gutierrez was born Oct. 25, 1944, in Crystal City, Texas. An activist, educator, organizer, and lawyer, Gutierrez co-founded the La Raza Unida Party and played many leadership roles in the early Chicano civil rights movement. He served as President of the Crystal City Independent School District Board in the early 1970s and as a County Judge for Zavala County, Tex. (1975-1980). In the 1980s, Gutierrez pursued a teaching career and moved to Oregon where he taught at Colegio Cesar Chav...

López, Isidro, 1929-

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Mafia (Musical group)

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Canales, Laura

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Caballero, Lorenzo (Guitarist)

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Valenzuela, José Manuel 1954-....

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Flores, Viviano,

http://n2t.net/ark:/99166/w65f39g0 (person)

Tejano music promoter, manager, and agent Viviano Flores, nicknamed "Sonny," was born in Waelder, Texas prior to 1940 and grew up in Donna, Texas. He started his own talent agency, Hispanic Talent Unlimited (now Hispanic Talent Management) in the 1980s. From the description of Oral history interview with Viviano Flores, 1996 [videorecording]. (University of Texas at Arlington). WorldCat record id: 437430788 ...

Quintanilla, Abraham, Jr.

http://n2t.net/ark:/99166/w64r2d0c (person)

Bernal, Paulino.

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Rosa, Tony de la.

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Little Joe, Johnny y la Familia (Musical group)

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New Variety Band

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Fiebre (Musical group)

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Dinos (Musical group)

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